Embrace The Film

Embrace is a social impact documentary that explores the serious issue of body loathing, inspiring us to change the way we feel about ourselves and think about our bodies. Released in 2016, this film is relevant, relatable, highly engaging – but above all life changing.

Nominated for the Documentary Australia Foundation Award for Best Documentary, Embrace has been seen by millions of people across the world and has created a ripple of positive change.

The documentary was supported by 8909 KickStarter pledgers who responded to the fundraising trailer released in 2014. The trailer has now had over 45 million views.

Available now on iTunes

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Behind The Scenes

Kickstarter

8909 people from across the world believed that we could, so we did.

Taryn asked people from all walks of life to get behind her little old film trailer. Result: they did, and then some. ‘In your pocket of the globe, do what you can’ was the message. $200,000 raised in 12 days was the outcome. We went on to raise $331,000 in 60 days to become Australia’s most successful crowd-funded documentary in history.

From university professors in New York City to dinner parties in Scotland and body-painting events in Germany, to say we were blown away by the response would be the understatement of the century.

Director’s Statement

“The inspiration for Embrace the documentary came about in 2013 after I posted an unconventional before-and-after photo that sparked an international media frenzy. The image, which embraces body diversity, was seen by over 100 million people worldwide and led to hundreds of interviews and articles. But I soon realised how restrictive 4-minute TV interviews, 800-word articles and 140 characters on Twitter can be. This issue needed a louder voice on a bigger platform, so the idea of creating the documentary Embrace was born.”

Taryn Brumfitt

Director of Embrace
Founder of the Body Image Movement

Embrace Timeline

  1. May 2013

    Taryn’s ‘non-traditional’ before and after photo goes viral on social media and is seen by over 100 million people. Taryn spends the next year speaking to every major news outlet across the world.

  2. May 2014

    Taryn launches the Kickstarter campaign to raise $200,000 to make Embrace the documentary. The Kickstarter campaign trailer goes viral with over 8 million views in 15 days. Ashton Kutcher, Rosie O ’Donnell and Ricki Lake ‘back’ the Embrace Kickstarter campaign. Ashton Kutcher writes, “This is good for the world” about Taryn’s story.

  3. July 2014

    The Kickstarter campaign raises $331,000 and becomes Australia’s most successful crowdfunded campaign in history. Embrace the documentary would not have been possible without the support of 8909 generous people around the world.

  4. October 2015

    Taryn runs a marathon to prove the trolls and fat shamers wrong! Taryn spends very little time on trolls but when she crossed the marathon line, she dedicated her efforts to them. We hope that Embrace the documentary opens their eyes to more tolerance, acceptance, kindness and love.

  5. June 2016

    Embrace the documentary premieres at the Sydney Film Festival and invited to screen at the New Zealand International Film Festival.

  6. August 2016

    Embrace receives 5 stars from Empire magazine and celebrities across the globe continue to support the documentary and the Body Image Movement with Olivia Newton-John saying, “I loved Embrace, I cried so much.”

  7. September 2016

    Embrace screening hosted by Natasha Stott Despoja and Joe Hockey at the Australian Embassy in Washington DC.

  8. February 2017

    Embrace goes #1 on iTunes in Canada and the US following the success of the Girls’ Night In and Race To Embrace campaigns.

  9. February 2017

    Embrace opens in cinemas in Germany with 52,000 + attendees on opening night. Embrace hits #1 at the box office beating Guardians of the Galaxy and King Arthur.

  10. June 2018

    Fundraising for the Embrace Kids Documentary commences. Embrace Kids is the next step in our Embrace journey. Created for children aged 8-12, the film will explore the relationship children have with their bodies, why so many boys and girls hate their bodies and what we can do about it.

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  11. September 2018

    Embrace releases on iTunes in the UK and goes to the #1 spot within 5 days.

  12. December 2018

    Embrace becomes one of the most successful documentaries in Australian history generating over $4 million dollars in revenue globally.

Stats from the Film

1500

+

A recent joint study of more than 1500 adult women around the world by Flinders and Victoria Universities has proven the social impact of the Embrace documentary, finding that viewing the film changes women’s lives for the better.

graph2

Women who had seen Embrace had much higher body appreciation, lower levels of body shame, self-objectification, and dieting and were less likely to treat their body as an object, to believe that they should be thin or be ashamed of their body.

7.2

%

The film was more effective in changing people’s perceptions than traditional means of education that lasted 4-6 hours. These methods would usually result in a 1-2% improvement, in contrast, Embrace was associated with a much larger improvement of 7.2%.

About the professors

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Dr Zali Yager

Dr Zali Yager is an Associate Professor at Victoria University in Melbourne, Australia. Zali has an international research reputation for her expertise in the promotion of positive body image in school settings, including evaluation of programs and content, and teacher education.

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Dr Ivanka Prichard

Dr Ivanka Prichard is a Senior Lecturer at Flinders University in Adelaide, Australia. She has a PhD in Psychology, and her research focuses on promoting positive body image and encouraging healthy lifestyle behaviours (i.e., a healthy diet and exercise) in all age groups. In particular, Ivanka has expertise in the influence of media on body image.

  • The Program

    Embrace You is a 4-week online program to teach you ‘how to’ embrace your body. No diets or weight loss programs, just unconditional love for your body right now! Every week you’ll gain practical strategies from Taryn and her experts. Thousands of women have transformed their lives with the help of Embrace You.

  • Study Guide

    Body image is one of the biggest personal concerns for Australian girls and boys aged between 16 and 19. But… it doesn’t have to be this way. The Embrace Education Study Guide Australia is creating huge positive impact in schools across the country. Get the guide for your classroom today.

  • Embrace Kids

    Embrace Kids is the next step in our Embrace journey. Created for children aged 8-12, this life changing film will explore the relationship children have with their bodies, why so many boys and girls hate their bodies and what we can do about it. Imagine solving the global epidemic of body hate. You can be part of this solution.

Testimonials

Embrace Kids

Embrace Yourself

Embrace You

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