“Taryn and Zali are leading the way to revolutionise retail. Working with them has revitalised our focus and confirmed our brand vision.”
– Andrea Phan, Commonry
of women generally have a bad experience when shopping
said they were less likely to make a purchase if they didn’t see themselves represented in images used in the store
No fashion brand wants to be a bully.
It’s because the words and images used in fashion often promote unrealistic bodies and beauty standards, and consumers feel like they don’t measure up.
Our Feel Good Fashion program is putting the joy back into shopping by helping fashion brands do the right thing by their consumers.
Through professional coaching for your staff and impactful communication for your customers, your brand will become more inclusive and welcoming to everyone.
Whether it’s delivering a keynote address, advising on marketing campaigns, developing consumer research, writing content and blogs — we do it all.
We are the global experts on body image, so if your brand is ready to become more inclusive, we will help you identify opportunities to embed a Feel Good Fashion approach.
Everyone in your business will be supported to adopt the Feel Good Fahion framework so your brand is an authentic leader.
We will showcase your commitment with our followers — that’s more than half a million people!
Upskill your staff to take a positive, inclusive approach to supporting consumers to feel good about their bodies and themselves.
Cement your position as a market leader for adopting a Feel Good Fashion approach.
Consumers who feel safe and seen will spend more time with the brands who help them to feel good.
The information and guidance on the BIM website is here to support you, but it is not intended to replace personalised professional health advice. Please use it thoughtfully and at your own discretion.
In the spirit of reconciliation, the Body Image Movement acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.