Millions of people have embraced their bodies — now it’s time for the fashion world to embrace too!

“Taryn and Zali are leading the way to revolutionise retail. Working with them has revitalised our focus and confirmed our brand vision.”


– Andrea Phan, Commonry 

0 %

of women generally have a bad experience when shopping

0 %

said they were less likely to make a purchase if they didn’t see themselves represented in images used in the store

No fashion brand wants to be a bully.

So why do consumers often 
walk away from a store 
feeling bad about themselves?

It’s because the words and images used in fashion often promote unrealistic bodies and beauty standards, and consumers feel like they don’t measure up. 

Feel Good Fashion is good for business

Our Feel Good Fashion program is putting the joy back into shopping by helping fashion brands do the right thing by their consumers.
Through professional coaching for your staff and impactful communication for your customers, your brand will become more inclusive and welcoming to everyone. 

Whether it’s delivering a keynote address, advising on marketing campaigns, developing consumer research, writing content and blogs — we do it all.

We tailor our approach to your business

EMBED

We are the global experts on body image, so if your brand is ready to become more inclusive, we will help you identify opportunities to embed a Feel Good Fashion approach.

EMPOWER

Everyone in your business will be supported to adopt the Feel Good Fahion framework so your brand is an authentic leader.

CELEBRATE

We will showcase your commitment with our followers — that’s more than half a million people!

The benefits

Empowered employees

Upskill your staff to take a positive, inclusive approach to supporting consumers to feel good about their bodies and themselves.

Strong brand position

Cement your position as a market leader for adopting a Feel Good Fashion approach.

IncreaseD revenue

Consumers who feel safe and seen will spend more time with the brands who help them to feel good.

“Taryn’s involvement gave our campaign an authentic voice, and along with her highly engaged audience, helped us to take our campaign to the next level. Our instagram following increased by 56% and this was in great part to our collaboration with the Body Image Movement.”

Caz Skudar, Owner Swimwear Galore